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Apple, Microsoft and the filesystem

Something of a dividing line seems to have been drawn recently by Microsoft and Apple although I have not heard anyone mention it as yet.  The two companies have come down on opposite sides of a philosophical argument about the future of computing.  The topic in question – the filesystem.

By this I don’t mean NTFS vs HFS+, I mean the question of whether the user should be aware of the filesystem at all?

In the recent WWDC11 keynote presentation, Steve Jobs placed Apple’s flag in the sand when he said, and I paraphrase, that Apple had been working for years to get rid of the filesystem.  In the future, we should expect to access our files from the App which pertains to that file type.  The physical location of the file is not really relevant – indeed one should expunge such thoughts from the mind.

This approach can be seen in the way that programs such as iPhoto and Aperture attempt to prevent the user from interacting directly with the photos stored on their computer; they should instead be accessed only via the application itself.

Conversely, in a recent video about the forthcoming Windows 8, Microsoft specifically said, “Because it’s a PC, it has a filesystem.”  They continue to allow, nay encourage us, to use the filesystem but seem also to be working on making it easier to access files wherever they reside on the system.

In the WWDC keynote, Steve Jobs talked about the learning curve of a filesystem and how new users find it very hard to understand.  My own parents were quite happy working with MS-DOS and command line interfaces, while children get on and use whatever is placed before them, seemingly without effort of any description, so I’m left to wonder who exactly finds the file system so incomprehensible?

Of course, Apple can’t magically do away with the need for their devices to have an underlying filesystem.  It’s just that they don’t want the user to be aware of or have access to it.

But if I can’t see my files on the disk, how do I move them between my devices?  Enter iCloud, Apple’s exceedingly slick looking service which is intended to store all the documents you create and send them to all your other devices without any user intervention.

This is great if you live in a location where high speed internet access is pervasive.  However, what about third world countries, or indeed rural England where such luxuries do not exist?  One could of course argue that many people in the Third World cannot afford Apple products (nor can many in the First World for that matter) but that detracts from the central point about Apple’s medium term goal to do away with the filesystem.

Personally my preference is for the Microsoft approach.  I’m all for easy access to files from within applications, and indeed for seamless synching between devices, but at the end of the day, my files are my files and I want access to them at an operating system level.  I am not a fan of kiosk computing where the user is banished from seeing the beating heart of his machine.

Of course I’m not a computing visionary, I’m just someone arguing for the status quo.  However, by reducing computing to the lowest common denominator of user competence, Apple are in effect leaving behind the people who made them successful in the first place.  Their first ever computer let’s not forget was a self assembly kit!

I guess this is to be expected though; in 2007 they changed their name from Apple Computer Inc. to Apple Inc. signaling that computers are no longer their main focus.  They are now a consumer electronics company with a big finger in the music/media pie.  Indeed the Mac now accounts for only about 1/3 of their revenue.

They will no doubt continue to produce devices of beguiling slickness and shininess which do the things most people want to do with minimum fuss.  However for anyone with a genuine interest in computing itself I won’t be surprised if before the decade is out, Apple are products are as relevant as a Sony Walkman or a DVD player.

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5 Responses

  1. Gavin,

    Interesting comments. I heard a very enlightening comment from Horace Dediu on his Critical Path podcast with Dan Benjamin (http://5by5.tv/criticalpath/1). He said that there is always a lag for other companies to understand the importance of Apple innovations.

    For example, it took a year for competing phone platforms to really understand that the iPhone had changed the way phones work, ditto for the iPad.

    Hence, it may take a year for Microsoft et al to really understand why iCloud is a great thing, and the enablement of the masking of the filesystem.

    My take on why this is a good thing can be found here:
    http://www.richardint.com/why-apple-is-getting-rid-of-the-finder-and-wh

    Personally, I’d love to see Microsoft and Google innovate in this area too, to push Apple to continually improve.

    June 17, 2011 at 14:23

  2. My future acceptance of the transparent/invisible filesystem will depend on the ease with which one is able to extract the files en masse should the need arise.

    Apple are very keen on their walled garden approach to the whole iOS ecosystem. Walled gardens are fine, so long as there is a big gate to which you own a master key! However if everyone goes down the walled garden route where exactly would your files go when you did get them out?

    I watch with interest.

    June 17, 2011 at 15:36

  3. Pingback: Will Apple ditch the pro creative market? « Letter from 30° West

  4. nat

    Real computer users will always find their way to the ‘file system’ no matter how much Apple or whoever the innovator will be decide to mask it to the end user. I’m not worried about hiding the file system just as i’m not worried about the NWO that the App Store brings; people with the ‘genuine interest in computing itself’ have the know-how to discover what is under the hood; but my creative production applications I would much rather have my creativity flow instead of losing my stream of thought to figure out where I put something.
    Also, your perspective is a limited one. I come from a DOS family and had a father that knew his way around the motherboard but a mom that literally had a typed list taped to the monitor and an overlay on the keyboard that enabled her to turn on the IBM-XT, start Wordperfect, and format blank floppies. Although I’ve watched her even struggle with an iPhone, I know her list would be shorter if someone made a computer she could use. That computer still does not exist, and when it does, that company that does the innovation will be successful not for dumbing down computing, but for making it accessible. Us (ex)coders will still be able to turn on the invisible file system and defrag till our hearts content.

    July 9, 2011 at 14:16

  5. Hi Nat, thanks for reading and commenting too. Some interesting thoughts there. I’m totally with you regarding not wanting to interrupt creative flow wondering where files are, I just don’t see why the file system needs to be actively masked to achieve that end.

    If anyone’s can produce a computer which even your Mom will enjoy, I’m sure Apple can.

    July 9, 2011 at 18:17

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